![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nice Kicks on Twitter: "Jarritos x Nike SB Dunk Lows are set for 2023, per @Complex 🥂 What flavors do you want to see?🍊🍍🍋 https://t.co/mdwBddproQ" / Twitter Nice Kicks on Twitter: "Jarritos x Nike SB Dunk Lows are set for 2023, per @Complex 🥂 What flavors do you want to see?🍊🍍🍋 https://t.co/mdwBddproQ" / Twitter](https://pbs.twimg.com/media/FdNgQJPX0AUoiBy.jpg:large)
Nice Kicks on Twitter: "Jarritos x Nike SB Dunk Lows are set for 2023, per @Complex 🥂 What flavors do you want to see?🍊🍍🍋 https://t.co/mdwBddproQ" / Twitter
![Andrew Bloch on Twitter: "Adidas retweeting Nike makes a strong statement: 'Together is how we make change'. https://t.co/wxlccSZOT4" / Twitter Andrew Bloch on Twitter: "Adidas retweeting Nike makes a strong statement: 'Together is how we make change'. https://t.co/wxlccSZOT4" / Twitter](https://pbs.twimg.com/media/EZQnrbyXQAAY8v4.jpg)
Andrew Bloch on Twitter: "Adidas retweeting Nike makes a strong statement: 'Together is how we make change'. https://t.co/wxlccSZOT4" / Twitter
![Oloye Akin Alabi on Twitter: "Nike, Apple etc promote their tweets to get more eyeballs to what they are selling. Why don't you use it? Lots of Nigerian business owners tend to Oloye Akin Alabi on Twitter: "Nike, Apple etc promote their tweets to get more eyeballs to what they are selling. Why don't you use it? Lots of Nigerian business owners tend to](https://pbs.twimg.com/media/E_j6cC-XIAcC7-k.jpg:large)
Oloye Akin Alabi on Twitter: "Nike, Apple etc promote their tweets to get more eyeballs to what they are selling. Why don't you use it? Lots of Nigerian business owners tend to
![Legion Hoops on Twitter: "Jaylen Brown fires back at Nike ending their relationship with Kyrie Irving 👀 https://t.co/j0JBZDfHma" / Twitter Legion Hoops on Twitter: "Jaylen Brown fires back at Nike ending their relationship with Kyrie Irving 👀 https://t.co/j0JBZDfHma" / Twitter](https://pbs.twimg.com/media/FhOymtnUoAAT_EP.jpg)
Legion Hoops on Twitter: "Jaylen Brown fires back at Nike ending their relationship with Kyrie Irving 👀 https://t.co/j0JBZDfHma" / Twitter
![Cas Mudde 😷 on Twitter: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks Cas Mudde 😷 on Twitter: "This is the dumbest and most annoying Twitter ad I have ever had — and the bar is high! @nike has been pushing this ad for weeks](https://pbs.twimg.com/media/FOh666sXEAMukxN.jpg:large)